Dri-Tech

Davydov Consulting successfully migrated the Dickies Dri-Tech Socks website from WordPress to Wix Classic Editor, integrating it as a new menu item within the existing Royce Socks website. The migration maintained the original website's structure and design while ensuring seamless functionality on the Wix platform.
Scope of Migration
Existing Website Structure
The Dickies Dri-Tech Socks WordPress site featured:
Homepage: Introducing the brand as America’s #1 selling work sock brand, emphasizing Dri-Tech technology.
Product Pages:
Men’s Socks: A detailed description and a product showcase video.
Women’s Socks: Similar structure with a dedicated video.
Contact Us Page: Displaying contact details (address, email, phone number) and an inquiry form.
Footer Information: Copyright notice and links to privacy policies.

Key Migration Considerations
1. Content Transfer
All text, images, and videos were transferred exactly as they appeared to maintain consistency.
Videos were embedded using Wix’s video hosting capabilities to ensure smooth playback.
Static text, product descriptions, and company contact information were replicated precisely.
2. Design and Layout Replication
The homepage layout, product pages, and contact form were recreated using Wix’s design tools, ensuring a visually identical experience.
Element placement was optimized within Wix while keeping the structure consistent with the original site.
3. Header and Navigation Customization
Standard Wix headers were disabled on the new pages to mimic the standalone navigation style of Dickies Dri-Tech Socks.
Corporate header remained visible on main Royce Socks pages while customized navigation was implemented exclusively for the new section.

Migration Process
Step 1: Content Export and Backup
All images, videos, and text content were exported from the WordPress site.
Video files were backed up and converted into Wix-supported formats.
Step 2: Wix Site Setup
A new section within Royce Socks’ Wix Classic Editor was created.
Pages were named identically to those on the WordPress site.
Step 3: Homepage Recreation
Wix’s tools were used to replicate the homepage, featuring a banner, introduction, and navigation menu.
The "DRI-TECH DIFFERENCE" section was placed accurately.
Step 4: Product Page Development
Dedicated pages for "Men’s Socks" and "Women’s Socks" were recreated.
Videos were embedded using Wix’s native tools.
Product descriptions and layouts were precisely aligned with the WordPress structure.
Step 5: Contact Page Implementation
Wix’s form builder was utilized to recreate the inquiry form with fields for Name, Email Address, Subject, and Message.
Anti-spam protection was added, and contact details were mirrored exactly.

Testing and Quality Assurance
Cross-Browser Testing
The site was tested on Chrome, Firefox, Safari, and Edge, ensuring consistency.
Responsiveness Checks
Mobile and tablet versions were optimized and tested for proper functionality.
Functional Testing
Video playback, contact forms, and all navigation elements were tested successfully.

SEO and Performance Optimization
SEO Migration Strategies
Page titles, meta descriptions, and image alt texts were transferred to retain search rankings.
Media files were optimized and compressed to improve loading speeds.
301 redirects were implemented from dickiesdritechsocks.com to roycesocks.com to preserve link equity and SEO rankings.
Post-migration analysis confirmed that traffic and rankings remained stable.

Project Outcome
The migration was successfully completed, preserving the website’s original structure, design, and functionality.
User experience was maintained across devices.
Navigation and brand consistency were upheld within the Royce Socks environment.
SEO and performance were optimized to ensure seamless transition.
Davydov Consulting efficiently executed the migration, delivering a robust and scalable Wix solution for Dickies Dri-Tech Socks within the Royce Socks platform.